With the advent of e-commerce, companies are looking for new, efficient and sustainable ways to package their clothing orders.
Clothing is one of the most common items in goods, from high street fashion brands to small sellers on eBay. Proper and attractive folds and packaging make all the difference and consumers are more likely to return to your store and even leave positive reviews.
Staying competitive as a clothing retailer isn’t just about selling good clothes. Fashion retailers also need to master the logistics ecosystem for shipping apparel and understand how factors such as box size, item weight, and shipping speed and distance affect shipping costs.
Many clothing retailers have thin margins, which is why you need to know how to efficiently ship items to your customers.
Here are our tips for packing and shipping clothes for the ultimate unpacking experience for your customers.
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How To Package Clothes For Shipping
E-commerce has recently become more common in our lives as the world shifts towards virtualisation. Instead of shopping at the mall, we shop easily online from a computer screen or mobile phone and have everything conveniently delivered to our home.
Yet we still seek that feeling when the cashier packs our clothes and we head out confidently with our new purchase. For online apparel brands, packaging is now more important than ever as it is their first interaction with a customer.
Businesses need to consider the user’s first impression of the product through the packaging. For example, if someone receives a product in a package that looks cheap, the customer may wonder if the product itself is also of poor quality. User experience also includes how users react to packaging.
Clothes Shipping Package Type
Choosing the right packaging material is critical when shipping garments because you need to choose packaging that provides the right aesthetic for your brand while protecting the contents until it reaches the customer.
The good news is that there are plenty of options to choose from. For example, choose plastic bags to keep your cargo light and reduce shipping costs. Alternatively, you can go the cardboard route and pack your clothes in different types of boxes with different strengths. You can also use cardboard tubes, wraps, and bundles of paper towels to wrap clothes to add extra flavor to your packaging.
1:Folding Box
Folding boxes are best for lightweight products such as socks, underwear, ties, swimwear, etc. These products can be shipped in external shipping cartons or shipping cartons.
2:Polymailers and Envelopes
Polymailers/envelopes are best for lightweight one-piece garments. This may include T-shirts, swimwear, and light tracksuits. Your courier may brand these products free of charge, and the mailings can be sent as-is.
3:Corrugated cardboard shipping box
Corrugated boxes are best for slightly heavier items like pants, jeans, jackets, and are great if you want to protect your clothing or clothing from crushing. The shipping case can be shipped as-is.
4:Rigid Box
Hard cases are best for high value clothing such as designer handbags, scarves or jackets/suits. The most common type of hard case is one with a separate lid and base, but for something more advanced, you can check out hard cases with magnetic lids!
Rigid boxes require extra packaging when shipping, so it’s best to use something like a post box or corrugated post box to protect your hard box.
5:Cardboard Tube
Custom cardboard sleeves are great for small garments like socks, underwear or ties. Cardboard tubes provide a unique unpacking experience, and you can also roll up your clothes and put them in these paper tubes.
Factors To Consider When Shipping Clothes
Packaging and Marketing
Packaging protects products and helps identify and promote your brand. Effective packaging also reduces costs and enhances the unboxing experience.
Packaging and marketing go hand in hand, as the customer’s unboxing experience affects your perception of your brand. Clothes must be neatly folded before being placed in the mailbox. Use package inserts and attractive displays to differentiate your brand and create a delightful experience for customers.
Shipping
Your shipping is what you charge your customers for shipping, and your pricing strategy affects your shipping. There are three options to choose from:
- Real-time carrier rates: You can let your customers choose and pay for exactly the shipping options they want by setting up real-time carrier rates.
- Flat Rate: This is a popular option where you charge a flat rate for all shipments. This might not work if you sell a variety of clothing, but it will work if you have a standard product line.
- Free Shipping: Customers love this, but someone has to pay for it. You can increase the price of your product to cover shipping or pay the full price from your profit margin. You can offset the cost by limiting free shipping to the order value.
What packaging should I use for clothing?
The type of packaging you use for a garment is entirely up to the garment itself. It depends on the number of items you are sending, the material, weight and style of each item. If you’re shipping multiple items, it’s best to pack each item in a separate bag before putting them all into one bag or box. This will help prevent clothing damage or tangles.
For lighter garments, a jiffy bag or poly bag should be sturdy enough as long as it’s not overcrowded. If you’re packing larger or heavier items, such as heavy coats or denim, you may want to pack them in a box. It’s always a good idea to check the capacity of the box before shipping clothes, so you can make sure they arrive intact.
Ideally, everything should be placed in a waterproof layer for extra protection should the package get wet or damp.
Or you can also look for a freight forwarder to help you with these issues
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